Search Positioning : 8 FUNDAMENTAL TIPS FOR SEARCH ENGINES STRATEGIES YOU MUST KNOW.
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8 FUNDAMENTAL TIPS FOR SEARCH ENGINES STRATEGIES YOU MUST KNOW.
Unfortunately Top-10 ranking is not an easy task and if you are not the CEO of a search engines Optimization Company, you have at least to avoid some basic mistakes most people do when they deal with them.
1) Not using your keywords in your TITLE TAG.
This is a killer mistake. If your business is about pets and you put in your title tag just your companys name then you wont stand a chance of getting top ranking in search engines. You must use your business name and the primary keyword. For example:
Palmerston pets and accessories stores. Great discounts< itle>
You should also avoid overwriting keywords in your title tag. 8 words max is enough. Everything beyond from that will terminate your top listing.
2) SUBMITTING TO FFA FOR MASSIVE LINK POPULARITY.
Just DONT. Submitting to 600.000 FFA and classifieds wont get you anywhere. These links are useless and the only thing you can expect is a permanent ban from the search engines or directory.
3) NO CONTENT.
Dont expect to have top placement with a bunch of
affiliate links in your website. The algorithms are very well designed and ban these kinds of web pages. You must have content. Articles, e-books, software, information or whatever you think is appropriate and relative with your site.
4) DO NOT OVERDO IT WITH OPTIMIZATION.
You may have heard the importance of optimization for your web site but dont overdo it. You should keep the balance. The search engines are smarter than you think and will lower your sites position for that.
5) NAME YOUR WEB PAGES WITH YOUR KEYWORDS-KEYWORD PHRASES.
Name your web pages after your important keyword phrase. For example if your keyword phrase is car accessories then name your page
Car-accessories.html e.t.c.
6) REMOVE META TAGS
Remove the unnecessary meta tags like date, author e.t.c. You should use only the META REFRESH tag and the META DESCRIPTION tag.
7) NOT TOO MANY LINKS.
Limit the number of links on every web page to 50. If you have more try to divide them to more pages or keep the most important links.
8) USE A SITE MAP
A site map is a page which contains the structure of your site. Its important to have one in your home page because the engines can spider your sites sub pages and index your entire site.
About the Author Chris Varsamis has been online marketer since 1998 and he is the owner of the online publication www.ezine-affiliate-marketing.com
